Imagine the Pacific Ocean crashing against the rocky coast of California’s northern half, a ribbon of asphalt longer than a day’s ride drawing the line between the land and the sea, and you’re on your way there right now. Your flight is booked, your motorcycle rental is all lined up and your status updates updated. But where do you sleep?
You’ve got the company of your good friends and reservations at some of the area’s best restaurants. But how do you know which hotel is going to be the best one? Online reviews tend to go both ways—“we loved it, we hated it”—leaving you without a clue, until now. Especially in the remote locations we travel to, it’s hard to tell which hotel to choose when booking in advance. You don’t want the most memorable part of your ride to be the sore back you got the first night out, that’s for sure.
Introduced this year, after 65 years in business, the Best Western hotel chain, touted as the world’s largest (family) hotel chain, has instituted a new and democratically elected naming nomenclature to help you choose the right experience for your dollars. We’ve planned this tour to experience the range—from the standard Best Western hotel to the Best Western Plus and Best Western Premiere— while experiencing possibly the best the west coast has to offer a rider: the Pacific Coast Highway and the adjoining wine country.