A hundred-twenty some years ago, there was a bicyclist in need of fixing a flat tire somewhere in the French countryside. The farmer that helped this man get back in the race later came to develop an entire empire on replaceable tires for everything from bicycles to spacecraft, railcars to motorcars. But before there was any such thing as a motor sport, there was a need to sell these tires and the idea of choosing remotely-placed eateries, rating them, and then leading people there by the “side” industry of map-making, helped to sell the first of Michelin’s tires. Today, they sell themselves. Even if we’re packing our own food for when we get there… wherever on earth ‘there’ might be.
Fast forward to the here and now and we’re mounting highly-advanced knobby tires on powerhouse motorcycles capable of triple-digit speeds and riding to the ends of the world with ease. Michelin is here to make that ride a little more comfortable, more fun and most importantly, last longer… just like a little blue pill for your adventure bike. Oh yeah!
Look for the full review on ADV Pulse!